Jusuru Ingredient Receives NutraIngredients Award
5/8/2015
Geneva, Switzerland May 07, 2015 -- Liquid BioCell, with its award-winning, multi-patented collagen and HA matrix, set a new gold standard for joint health and skincare as Winner of the global 2015 NutraIngredients Readers Choice Award. The industry-wide recognition was given to the best ingredient, product, and research during an exclusive awards evening and dinner on May 6th, 2015 in Geneva, Switzerland among the leading and most innovative companies in the global nutrition industry.
"It's a true honor to receive this award and we appreciate the judging committee, VitaFoods, and NutraIngredients for recognizing innovative, evidence-based products like ours. It's important to our consumers to know that these world-renowned organizations have given their seal of approval on the research, effectiveness, and quality of our products," said Asma Ishaq, president of Jusuru International. NutraIngredients received a staggering number of entries, with the overall quality being very high.
The science behind the product is shown on the faces of thousands as testimonial to the ingredient's effectiveness. Collagen does not function by itself to support healthy joints and firm, youthful-looking skin; it works in conjunction with other essential components like hyaluronic acid (HA). Unlike the first wave of supplemental collagen products on the market that only contain collagen, second wave, advanced-science Liquid BioCell delivers a unique, patented, naturally-occurring matrix of hydrolyzed collagen type II, HA, and chondroitin sulfate to the joints and connective tissues of the body in an ideal molecular weight that the body can effectively absorb. Because it mirrors the joint's natural composition, the body can readily accept it. Furthermore, and adding to its unique competitive advantage, Liquid BioCell has been clinically tested independently on human subjects in double-blind, placebo controlled trials in U.S. based, IRB-approved CROs (Clinical Research Organizations) showing efficacy in both skin and joint health...
In a twelve-week human bioavailability study, researchers found that within 28 days, daily intake of Liquid BioCell led to a 6000% increase of hyaluronic acid (HA) in the body. HA supports cartilage and joint-lubricating synovial fluid and has water-holding properties that are essential for hydration, which brings elasticity and firmness back to the skin.
In an eight-week clinical trial, dryness nearly disappeared without the use of topical moisturizers. Plus, subjects experienced a significant increase in the skin's collagen content, reduction in lines and wrinkles, and improvement in skin's microcirculation, hydration, and skin tone.
An in-vitro study concluded that Liquid BioCell goes an important step further- it helps reduce hyaluronidase, the enzyme that breaks down HA in the body, providing long-lasting suppleness to aging skin.
Other clinical trials show that Liquid BioCell has a remarkably positive effect on joint mobility by reducing discomfort, helping to improve cartilage and connective tissues, and promoting joint lubrication. In an eight-week human clinical trial, 90% of subjects with chronic joint discomfort experienced a 40% improvement in physical activity. With continued use, many experienced significant improvement in mobility as well. A ten-week trial enrolling subjects at an advanced stage of discomfort showed that more than 70% experienced a significant reduction of joint discomfort, improving their daily activities.