Jusuru Launches New Products, Opens New Headquarters
9/18/2014
Anaheim, CA - September 16, 2014 -- On Friday, September 12, Jusuru International announced the launch of two new product extensions, an accompanying mobile application, the grand-opening of their new national headquarters, several novel marketing tools for their sales force, and their sponsorship of the international non-profit Vitamin Angels at their 5th annual national convention, Rise to Enterprise 2014 (R2E14).
The standing room only crowd at the Hyatt Regency Orange County was treated to a new kind of bottle service in celebration of Jusuru’s announcements on Friday. Bottles of the company’s flagship product, Liquid BioCell™ LIFE, were set on ice at every table, and LIFE was flowing. When Jusuru’s President, Asma Ishaq, introduced Liquid BioCell™’s two new product extensions, Liquid BioCell™ SKIN and Liquid BioCell™ SPORT, the staff entered the room with trays of the new bottles, and the hundreds of attendees erupted in a standing ovation.
Ishaq announced Liquid BioCell™ SKIN as the next generation of nutricosmetics. The advanced skin science nutricosmetic is designed to keep skin looking younger longer by coupling the award-winning, multi-patented science of its leading ingredient, Liquid BioCell™, with an unparalleled combination of skin beautifying factors in a unique, fast-acting liquid delivery system.
Attendees at R2E14 were doubly impressed when Ishaq revealed Jusuru’s second new product extension, Liquid BioCell™ SPORT. Jusuru has answered the demand from pro athletes, weekend warriors, yoga moms, and everyone in between for a safe, natural athletic performance enhancer that will enable them to move faster, go longer, and recover quicker.
Having outgrown their previous two headquarters in less than three years, Jusuru officially opened their new headquarters in Anaheim, California and invited R2E14 attendees to tour the state-of-the-art facilities. A 700-seat, fully-equipped, special event auditorium, beautiful meeting lounge, personal training rooms, expanded will-call desk, expansive lobby, and the Jusuru Store are contained within the complex, expanding its manufacturing facility located next door.
Ishaq also chose the convention to announce a new sponsorship that will formalize Jusuru’s commitment as a socially responsible enterprise. Jusuru has partnered with Vitamin Angels, an international non-profit that helps at-risk populations in need – specifically pregnant women, new mothers, and children under five – gain access to lifesaving and life changing vitamins and minerals. In the shopping cart on Jusuru’s website, buyers will have the ability to choose to donate $1, $5, or $10 as they check out. Every $10 donation provides life-saving vitamins to 40 children for an entire year. Jusuru will match the tax-deductible donations.