Amway Launches XS Sports Nutrition Line

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4/24/2016

ADA, Mich., April 20, 2016 -- Amway today announced the launch of the XS Sports Nutrition line, marking the company's expansion in the sports and performance nutrition category and presenting an opportunity for the next generation of Amway Independent Business Owners (IBOs). The XS Sports Nutrition line is an extension of the XS brand, a line of healthier energy drinks, which Amway acquired in 2015. This further infuses Amway's product portfolio with the energy, authenticity and quality customers expect.

The XS Sports Nutrition line features a variety of products, including protein powder and shakes, pre- and post-workout supplements, energy bars, and sports drinks that help active consumers to hydrate, energize, and recharge. The products help fuel an active and adventurous lifestyle by quenching thirst, boosting and sustaining energy, hastening recovery and building of lean muscle mass after exercise.

"This is an important time for Amway to expand our presence in the thriving sports nutrition market, which offers new and exciting business opportunities for the next generation of young entrepreneurs," said Jackie Nickel, Amway chief marketing officer for the Americas. "Everyone can benefit from these products, from the athlete to the everyday active adult, living their own adventures and looking to challenge themselves. The launch presents an incredible new entrepreneurial opportunity for Amway Independent Business Owners to expand their customer base and product offerings.