Jeunesse Completes Strategic Acquisition of MonaVie
3/25/2015
ORLANDO, Fla., March 16, 2015 -- Jeunesse Global (Jeunesse), a leading direct selling company devoted to inspiring healthy living and youth enhancement, announced today the acquisition of MonaVie, a provider of premium nutritional products sold through a global network of independent distributors, as well as its brand mynt, creating a leading multigenerational healthy living company with a growing emphasis on the youth movement. As a combined company, the Jeunesse brand will operate on an international platform with a network of more than 4 million distributors in over 100 countries, supporting consumers from Generation Y to Baby Boomers with numerous products to help them live healthier lifestyles.
"By welcoming MonaVie to the Jeunesse family, we created a very powerful and exciting opportunity for our company, consumers and distributors," said Randy Ray, Jeunesse Chief Executive Officer.
"Both companies are committed to helping distributors around the world deliver a best-in-class customer experience to help them maximize business opportunities and empower people to live their lives with purpose and in the healthiest manner possible," added Scott Lewis, Jeunesse Chief Visionary Officer. "The combined company will position us as a leading multigenerational healthy living brand and accelerate our growth trajectory."
Under the ownership of Jeunesse, MonaVie will have a strong financial partner offering them an enhanced balance sheet, significant economies of scale and an efficient operational infrastructure to support the company's growth plan. This acquisition will also allow both companies to enter and quickly expand new markets throughout the world.
"This is an exciting step forward for MonaVie and our distributors. Our diligent work over the past two years has resulted in a right-sized company with innovative products and an efficient sourcing platform," commented Mauricio Bellora, MonaVie President and CEO. "In Jeunesse, one of the fastest growing companies in our industry, we have found the best possible partner to drive our growth plans and be the cornerstone of our future. As a combined company, we will work towards one goal, to offer consumers the perfect experience, allowing all our distributors to build sustainable businesses and maximize their potential."
In the past two years, MonaVie has launched its CORE nutritional products and rebranded EMV energy drinks, while also adding new flavors to the EMV line. In addition, the company premiered many products internationally.
With the support of Jeunesse, MonaVie will continue its planned product rollout and international expansion, including the promotion of MonaVie's new brand, mynt, which is focused on enhancing the positives of network marketing, and has begun a movement within the industry to change the way things are done. Jeunesse will bring mynt to Europe this summer and to Japan in the near future.
"The strategic acquisition of MonaVie presents Jeunesse with a valuable opportunity to leverage our combined strengths and significantly expand globally," added Mr. Lewis. "This is the right decision at the right time, not only because it will significantly increase our growth trajectory and bring us closer to our goal of $1 billion in sales — but also because it brings new opportunities for our distributors, the lifeblood of our company."
During the gradual integration process, both companies' businesses will continue to operate as usual.