Youngevity Launches E-Tailing Boutique Website
7/2/2014
SAN DIEGO--Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the official launch of the MK Collaborative e-tailing boutique website.
The MK Collaborative is a wholly owned subsidiary of Youngevity International, Inc. Marisa Kenson, an acclaimed and talented celebrity fashion designer, designed all of the collections in MK Collaborative, hand selecting the design team, stylists, and multimedia marketers that make up MK Collaborative.
The MK Collaborative line was premiered at the Sundance Film Festival and revealed during a showcase at The Oscars earlier this year. During the Youngevity Convention in April 2014, Marisa Kenson launched Youngevity’s apparel and jewelry line to a sold-out fashion show and provided a preview of the MK Collaborative e-tailing boutique.
“We are very excited to launch the MK Collaborative e-boutique website, which has been highly anticipated by our growing community of distributors and customers,” said Steve Wallach, Youngevity’s Chief Executive Officer. “We believe Marisa Kenson’s clothing and jewelry line integrates well with Youngevity’s makeup and skin care products and uniquely positions Youngevity in the direct selling industry.”
“We are proud to launch our new state-of-the-art e-tailing boutique and to create a unique shopping experience,” said Dave Briskie, Youngevity’s Chief Financial Officer. “We expect to exceed our distributor and customer expectations of the online shopping experience with stunning 360-degree fashion photography like a virtual dressing room to bring high quality images to life. We believe that Marisa Kenson has her pulse on the trend of today’s contemporary woman, and that the line of apparel and accessories that she created for Youngevity is extraordinary and designed to help women look and feel their very best.”