ViSalus Continues Investment in International Expansion
4/13/2014
LOS ANGELES, April 10, 2014 -- ViSalus, Inc., a leading marketer of high-quality weight-management products and nutritional supplements sold direct-to-consumers through an international sales force of independent Promoters, today announced the opening of its European headquarters. Building on recent successful launches in the United Kingdom, Germany and Austria, this new headquarters will serve as a base of operations to support all of Vi's international activities.
Vi has committed a total of $13 million toward a strategic international expansion initiative to open five new Vi markets by year-end 2014. The initiative commenced in 2013 with the launch of the UK. Having helped millions of people lose weight and transform their overall health and fitness in North America, opening a European headquarters to support its international markets is an important next step in the company's strategic mission to fight obesity.
As the Challenge sweeps across Germany and Austria, Vi recently recognized the first two Project 10(TM) winners, as well as new leaders already climbing the ranks including 2 Presidential Directors, 6 National Directors, and an Ambassador.(*) To date, Vi UK, which celebrated its grand opening in February, has seen 22 Ambassadors(*) leading the way with the PROJECT 10(TM) Challenge.
"We've made a strategic business decision by opening this new international office, which allows us to meet the needs of our growing sales force of international Promoters," said Ryan Blair, ViSalus Co-Founder and CEO. "A full scale European operation makes this the newest of many important milestones for Vi, committing our efforts on all fronts to help people lose weight and strive to reach their health and fitness goals on a global basis."
In order to support this international expansion, the company is actively hiring multi-lingual employees in several areas. ViSalus has also made substantial investments in technology infrastructure, information systems, and innovative mobile applications to address the needs of all Promoters in the growing global market, ensuring they have the necessary tools for success in the palm of their hands.