Pure Romance Announces Growth Investment Partnership with Craig Capital
6/15/2012
INCINNATI -- Pure Romance, LLC, the nation’s leading and fastest-growing direct seller of relationship-enhancement products, announced today it has entered into a growth investment partnership with Craig Capital Corporation, a company that has a long history of bolstering companies’ growth and is committed to championing issues of women’s sexual health. The partnership will focus on investments in key areas, including infrastructure, comprehensive training and IT support to further the goal of increased market share and overall advancement of the relationship-enhancement marketplace.
“It’s incredibly rewarding to find a partner like Craig Capital, who not only has the vision and means to help us build our core business and expand our footprint but is also strongly dedicated to issues of women’s sexual health,” said Chris Cicchinelli, President and CEO of Pure Romance, LLC. “We’re thrilled to welcome their team into the Pure Romance family and reaffirm our commitment to Empower, Educate and Entertain!”
Since 1986, Craig Capital has successfully invested in companies, such as ParaGard®, the leading non-hormonal IUD in the U.S., and led efforts to increase market share, profitability and efficiency among their partners. “We’re excited to enter into a long-term partnership with Pure Romance,” said Dan Bryan, Managing Director of Craig Capital Corporation. “The opportunity for growth within the direct selling relationship-enhancement industry is extraordinary. The current size of the industry in the U.S. is less than $250 million; however, the potential market size exceeds $2 billion, and Pure Romance is positioned to be the key driver in that growth.”