Avon Announces Makeup Maven Video Contest

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12/5/2012

Consumer Voting Opens Today for Avon Representative Beauty Videos

NEW YORK, Dec. 5, 2012 -- Voting is now open for Avon's Makeup Mavens the first-ever makeup video contest open exclusively to Avon Representatives nationwide. More than 600 Avon Representatives submitted how-to beauty videos for the chance to be crowned one of four Makeup Mavens who will serve as Avon Color Brand Ambassadors throughout 2013.

"Our Avon Representatives are extremely passionate and savvy about beauty," said Lily DeStefano, Vice President of Beauty Marketing for Avon North America. "We're so excited to see them share their expertise with the online community."

Beginning today through December 11, 2012, consumers can vote for their favorite how-to beauty video from 60 Avon Representative semi-finalists on Avon's new YouTube Channel, www.youtube.com/AvonMakeupMaven.

Consumer votes along with a panel of judges will determine the four regional Makeup Maven finalists. Each of the 60 semi-finalists, including the 4 finalists, will travel to New York City in February 2013 to participate in a makeup master class with Avon celebrity makeup artist Paul Innis. They will also tour Avon's $100 million Research & Development Facility in Suffern, New York and share ideas with Avon's Product Development team.