Taste of Home Entertaining Parent Co Get New President

5/26/2007

Lisa Sharples, a Seattle-based online marketer and entrepreneur, has been named President of Allrecipes.com, the leading American online community for home cooks. The appointment, effective June 4, was announced today by Suzanne M. Grimes, President, Food & Entertaining, The Reader's Digest Association, Inc., parent company of Allrecipes.com. Sharples will report to Grimes.

"I am delighted to appoint Lisa as President of Allrecipes.com. We will clearly benefit from her impressive leadership skills in sales, marketing, branding, and business management, particularly in the social networking space," Grimes said. "Allrecipes.com holds a unique position in the online marketplace and has a terrific core team. As we celebrate our 10 year anniversary, Lisa comes to us at just the right time to chart the next stage of our business development and position us for continued long-term success."

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Home Party Rankings is a division of Quivex Media, the company that created the home business ranking metric. In 1995 Quivex Media launched MLMRankings.com, still the #1 website for ranking home businesses and direct sales companies by public interest. Quivex does not use easily manipulated data in their metrics. Data like social media 'likes' or group sizes or even site traffic, where data can easily be manipulated and 'likes' and clicks that can be tweaked or purchased through various networks.

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